Stablecoin payments infrastructure provider Rain has made its integrated rewards capability broadly available to eligible card-program partners, adding a loyalty layer directly to the same platform used for card spending and settlement.
Announced on June 15, Rewards lets partners configure their own program name, earning rates and redemption options. Programs can use a flat earn rate, category multipliers or merchant-funded campaigns while keeping the cardholder experience under the partner’s brand.
Rewards move into the issuing stack
The product is designed to replace the separate loyalty vendor and ledger that card issuers often connect to their transaction systems. Rain says points are created onchain only after a card transaction has finalized, reducing the risk that a reversal leaves points outstanding for a purchase that did not settle.
Cardholders can redeem points inside the partner’s application as a credit against their statement balance or through a white-label travel portal for hotels and flights. Support begins with card programs compatible with Ethereum Virtual Machine networks, with Rain planning additional blockchain support in the fall.
The distinction between the payment rail and the reward unit matters. Rain’s product disclosures state that its Raindrops loyalty rewards are not cash, cryptocurrency or a deposit account. The onchain record is therefore an accounting and program-management feature rather than a freely transferable digital asset.
What the launch means for stablecoin card programs
Stablecoin cards typically compete on funding access, geographic reach and conversion into conventional card payments. Embedding loyalty in the issuing platform shifts part of that competition toward engagement and repeat spending, a familiar tool in traditional card portfolios but one that can be operationally difficult for smaller programs to add.
Rain tested Rewards privately with Avalanche Card before the wider release. The company reported that, over 30 days, enrolled cardholders spent about 25% more per day than non-enrolled cardholders when compared with their previous spending history. That result is a company-reported beta observation, not an independently audited measure, and it does not establish that every card program will see the same effect.
For program managers, the operational proposition is the more immediate development: earning rules, settlement-linked point creation and redemption can be managed without synchronizing a second loyalty ledger. Actual availability will still depend on program eligibility, issuer arrangements and the markets in which each partner operates.